Keunggulan UMKM Denpasar: Transformasi Digital, Pelatihan SDM, dan Kreativitas
DOI:
https://doi.org/10.61404/mutiara.v4i4.580Keywords:
Digital, Training, Creativity, CompetitivenessAbstract
Micro, Small, and Medium Enterprises (MSMEs) in Denpasar City face intense competition due to changing consumer needs, limited resources, and technological developments. This study aims to analyze the effects of digital transformation, human resource (HR) training, and employee creativity on MSMEs' competitive advantage, both partially and simultaneously. The study employed a quantitative approach with an explanatory design. Data were collected through Likert-scale questionnaires from 100 MSME owners or managers selected using purposive sampling. Data were analyzed using multiple linear regression at a 5% significance level. The results indicate that all three variables positively and significantly affect competitive advantage, with significance values below 0.001. Employee creativity has the largest contribution (beta = 0.648), followed by digital transformation (0.606) and HR training (0.336). The coefficient of determination of 0.763 indicates that these variables explain 76.3% of the variation in competitive advantage. The novelty lies in testing all three factors within an integrated empirical model, highlighting their importance for sustainable MSME competitiveness.
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