Analisis Perlindungan Konsumen Muslim dalam Jual Beli Online pada Platform Tokopedia: Perspektif Ekonomi Islam dan UU Perlindungan Konsumen
DOI:
https://doi.org/10.61404/mutiara.v4i4.559Keywords:
Consumer, Tokopedia, Sharia, ProtectionAbstract
Digital commerce through marketplaces facilitates transactions while creating risks related to product discrepancies, limited information, fraud, and disputes. For Muslim consumers, protection encompasses price, quality, safety, information, halal assurance, and conformity of transactions with Islamic economic principles. This study aims to analyze Muslim consumer protection in online transactions on Tokopedia based on Islamic economic principles and Law Number 8 of 1999 concerning Consumer Protection. The study employs a qualitative approach, library research, and a juridical approach, with qualitative analysis through data reduction, classification, interpretation, comparison, and conclusion drawing. The findings indicate that Tokopedia provides protection through escrow, money-back guarantees, reviews, seller verification, dispute resolution, returns, shipping protection, and customer support. These mechanisms support protection but face challenges involving halal information, review manipulation, product discrepancies, and complaint resolution. The novelty lies in integrating legal protection, Islamic economic principles, halal transparency, and marketplace responsibility into a framework for protecting Muslim consumers in commerce.
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